Continuing upon the last post, we discussed a few values that a company should invest in and balance to be successful (once again, success not just being measured in monetary gain).
Today’s value focus, is on staff, both the value the business sees in them and the value the staff sees in the business. We need to ask; Would the staff on my team wear the business’s name proudly? Would they be encouraging people buy the product or service after hours? Do they invest in the business because they want to, and not just because of financial reward?
Of course, their obligation as staff is to brave it out and do the job they were hired for, but if all they are coming for is to complete just enough and collect a paycheck, would we consider that a success?
A common, unspoken, philosophy in business management now-a-days is to hire someone and squeeze as much out of them until they high-tail it out of your business and find another job. We as entrepreneurs need to see it as more, after all, are we building our businesses to be just like the others? Or do we want to be set apart?
So then, how do we build value in the staff? It begins with understanding the dynamic of what employers want and what the staff want.
Beginning with employers, they want to see, stability, reliability, trust, ethics, investment, a team players, timeliness, finances and personality (I assure you, there are definitely more to add to the list, but let’s stop with this list for now). Employers ultimately want their business to be better off, once they have hired a particular staff member, than it was before.
Now for staff, they want to see, stability, reliability, trust, ethics, investment, team players, timeliness, finances and personality. Staff ultimately want their career’s to be better off, once they have been hired for a particular job, than it was before.
Both sides are seeking the same thing. (I almost certainly missed a few, but we will work with this list for now, if you can think of any more, please let me know).
As entrepreneurs and business owners, we sometimes forget that our expectations are the same as our staff. Everything we want out of them is what they want out of us.
Stability – Employers want someone who will stay because the employee has been trained and has knowledge that a new person may not learn quickly. Staff want an employer that they can feel safe in and invest without worrying if they will have a job or not
Reliability – Employers want someone who will be able to do consistent work and deliver upon expectations. Staff want an employer that will provide assistance when needed and set good, obtainable, expectations.
Trust – Employers want someone who can work without needing someone to oversee every move and who will seek the best interest of the business. Staff want an employer that will hold themselves to their word and seek the best for the staff.
Ethics – Employers want someone who will represent the company in the best light both in and out of public view. Staff want an employer that will treat people fairly and represent what they see as right.
Investment – Employers want someone who will pour into the company, providing a better company with the input of the staff member. Staff want an employer that will help further their knowledge and assist in professional growth.
A Team Player – Employers want someone who will work efficiently with a team and seek ideas/advice from one another, creating a better product together than alone. Staff want an employer that hires team members that will mesh well with their strengths/weakness and personalities.
Timeliness – Employers want someone who will deliver projects on time and will work efficiently. Staff want an employer who allows enough time to get a good project done and sets clear timelines.
Finances – Employers want someone who is willing to give up their hours for financial compensation. Staff want an employer that fairly financially compensates them for their time.
Personality – Employers want someone who works well with the other staff in the business and represents what the company does. Staff want an employer that allows them to exhibit their personalities.
Above I have given some quick examples as to how each one of the “wants” works on both sides. We as entrepreneurs need to factor in not only one side of the wants, but take into consideration how that same want works on the staff’s side. Being a business that targets the “wants” of the staff creates ambassadors for your brand for life.
When we put value in our staff, it creates competition to obtain better employees, makes employees want to stay longer and ultimately it allows us to feel confident knowing our business is in good hands who care about its’ growth. We need to see our staff as an extension of ourselves and treat them as such.
Thanks for the read and I look forward to any comments or thoughts you have.